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Strategic positioning and communication of high-tech innovations – the diffusion of 3D technology in the GLAM sector
Špela Petraš, Urša Golob, Pedro Carlos da Silva Santos
Magistrsko delo
Oznake: strategic positioning;strategic communication;crossing the chasm;3D technology;GLAM;
Crossing the chasm is a critical challenge for all high-tech innovations. This thesis examines the strategic positioning and communication of 3D technology within the GLAM sector, aiming to bridge the gap between early market adopters and the early majority. Using qualitative methods, content analys ...
Leto: 2025 Vir: Fakulteta za družbene vede (UL FDV)
Št. zadetkov: 1
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