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ǂAn ǂempirical investigation of the mediating role of customer attachment in South African private hospitals
Hester Spies, Nedia Mackay
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Background and purpose: Relationship marketing literature acknowledges the important role of attachment in customer-organization relationships, but shows limited theoretical and empirical understanding of the factors that contribute to the development and maintenance of attached customers. To addres ...
Leto: 2020 Vir: Fakulteta za organizacijske vede (UM FOV)
Št. zadetkov: 1
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