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Št. zadetkov: 5
Kratki znanstveni prispevek
Oznake: trženje;periodika;Združene države Amerike;
Prispevek predstavlja zgoščen pregled raziskovalnih tokov, tematik in najpomembnejših člankov na področju trženjske literature v obdobju 1992 do 1996.
Leto: 1998 Vir: dLib.si Digitalna knjižnica Slovenije
Izvirni znanstveni članek
Oznake: kolektivizem;digitalizacija;vedenje potrošnikov;digitalno piratstvo;
This research contributes to the literature on consumer digital asset consumption by developing a novel model that examines the effects of psychological ownership on two dark-side consumption behaviors: digital hoarding and digital piracy. It further examines how these behaviors influence consumer p ...
Leto: 2025 Vir: Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake: družbena omrežja;družbeno komuniciranje;vedenjske znanosti;etika;social networks;social communication;behavioural sciences;ethics;
Expressions of hostility are widespread online, occurring not only in explicit but even more so in implicit forms. In this study, we trace the subtle yet lasting harmful potential of two prevalent implicit forms of online hostility — fear speech and derogato ry humor — by examining their perceived a ...
Leto: 2026 Vir: Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake: trženje;potrošnik;delitvena ekonomija;marketing;consumer;sharing economy;
The peer-to-peer (P2P) sharing economy, as an attractive alternative to permanentownership, creates a triadic relationship among three groups of participants: serviceenablers, providers, and consumers. One of its main features is the expansion of theuser's role to the roles of consumer and provider, ...
Leto: 2024 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 5
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