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Overview of the use of eye-tracking technology for monitoring consumer views
Anita Radman Peša, Marko Valčić, Ana Maria Smokrović, Izabela Laura
Izvirni znanstveni članek
Oznake: visual attention;decision making;eye tracking technology;consumer behavior;consumer choice;
Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior including the use of eye tracking in virtual reality environments, ...
Leto: 2024 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
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