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Utility of embeddings in multi-modal models for click-through rate prediction
Mark Žnidar, Marko Robnik Šikonja, Blaž Škrlj, Martin Jakomin
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Oznake: machine learning;click-through rate prediction;programmatic advertising;multi-modal embeddings;real-time bidding;computer science;diploma;
Accurate click-through rate (CTR) prediction under strict real-time bidding latency constraints is central to modern programmatic advertising. Models powering large-scale recommender systems rely on high-cardinality categorical IDs and neglect the rich semantic cues present in ad creatives and page ...
Leto: 2025 Vir: Fakulteta za računalništvo in informatiko (UL FRI)
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