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Are loyalty programmes still “a thing” in high-fashion retail?
Živa Kolbl, Lori Šušulić
Izvirni znanstveni članek
Oznake: trženje;medgeneracijske razlike;lojalnost;vedenje potrošnikov;
his study investigates the relevance and perception of loyalty programmes (LPs) among Generation Z (Gen Z) consumers in the high-fashion retail sector. While LPs are well-established tools for fostering customer retention, their effectiveness among Gen Z, a cohort characterized by digital fluency, a ...
Leto: 2025 Vir: Ekonomska fakulteta (UL EF)
ǂAn ǂanalysis of Generation Z attitude towards loyalty programs of high-fashion retailers
Lori Šušulić, Živa Kolbl, Irena Vida, Barbara Čater
Magistrsko delo
Oznake: marketing;brands;luxury;consumer behaviour;customer relationship;loyalty;youth;generation gap;
Leto: 2024 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 2
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