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Perceptions of corporate social responsibility in the pharmaceutical industry after COVID-19 and implications for health-conscious tourism
Helena Nemec Rudež, Lana Rudež
Izvirni znanstveni članek
Oznake: generation Z;corporate social responsibility;pharmaceutical industry;tourism;
The paper examines the perception of Generation Z regarding the social corporate responsibility (CSR) of pharmaceutical companies after the COVID-19 pandemic, which increased health awareness. Using a structured online questionnaire conducted among students, the study sheds light on generational att ...
Leto: 2025 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
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