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Analysing the relationship between hotelsʹ internal marketing and employee engagement dimensions
Kristina Črnjar, Jasmina Dlačić, Borut Milfelner
Izvirni znanstveni članek
Oznake: turizem;hotelirstvo;zaposleni;trženje;marketing;
Purpose – In the hotel industry, as in all services, the goal is to have satisfied employees who are engaged in their job. From a marketing perspective, one of the possible ways companies can achieve that is by adopting internal marketing practices. Hence, the purpose of this paper is to research th ...
Leto: 2020 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
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