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Impulse buying behaviour in apparel retail
Vishal Trivedi, Joshi Pradeep
Izvirni znanstveni članek
Oznake: store atmosphere;situational factors;apparel consumers;impulse buying behaviour;
This study investigates the impact of store atmosphere and situational factors on impulse buying behaviour among apparel consumers, with a particular focus on the mediating role of situational factors. A quantitative research approach was employed, utilising partial least squares structural equation ...
Leto: 2025 Vir: Repozitorij Univerze v Ljubljani (RUL)
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