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Št. zadetkov: 6
Magistrsko delo
Oznake: Hrvatska;podjetje;trg;potrošnik;zadovoljstvo;raziskave;analiza;
Orijentacija prema potrošačima u hrvatskim poduzećima
Leto: 2005 Vir: Ekonomska fakulteta (UL EF)
Doktorska disertacija
Oznake: telecommunications;mobile telephony;loyalty;satisfaction;consumer;customer relationship;research;analysis;
Customer orientation and loyalty in mobile telecommunications
Leto: 2012 Vir: Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake: turizem;hotelirstvo;zaposleni;trženje;marketing;
Purpose – In the hotel industry, as in all services, the goal is to have satisfied employees who are engaged in their job. From a marketing perspective, one of the possible ways companies can achieve that is by adopting internal marketing practices. Hence, the purpose of this paper is to research th ...
Leto: 2020 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
Izvirni znanstveni članek
Oznake: perceived quality;customer satisfaction;e-banking;
Perceived service quality is a well-researched concept in the marketing literature. Several measurement scales have been proposed, including for banking services, but most apply to the physical service environment. On the other hand, there is a lack of instruments available to measure the quality of ...
Leto: 2023 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
Izvirni znanstveni članek
Oznake: trženje;vedenje potrošnikov;trendi;marketing;trends;
Building on social identity theory, this study sheds light on the interplay of social connections and emotion regulation in determining social cause-related purchase intentions. The focus of the study is on young adults, an age segment whose active role in solving social problems is appreciated toda ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 6
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