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Communication in tourism
Jasna Potočnik, Jane Webb, Vita Petek, Mateja Kregar Gliha
Samostojni znanstveni sestavek ali poglavje v monografski publikaciji
Oznake: communication skills;tourism;tour guides;tourist guides;storytelling;DRAMMA model;
This chapter discusses the significance of communication in business growth, particularly in the context of the tourism industry and in the profession of a tour(ist) guide as tour(ist) guides are seen as key figures in tourist communication, often referred to as "spokespersons," "educators," and "en ...
Leto: 2024 Vir: Fakulteta za turizem (UM FT)
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