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Oznake: religion;Thai religion;religious market;marketing strategy;SWOT analysis;Thailand;
As one of the prominent Mahayana Buddhist institutions from Taiwan, Fo guang Shan (FgS) entered the religious market of Thailand as early as the 1990s. Its influence has grown tremendously among the local Chinese communities and Thai society. Despite this, there is a dearth of scholarship dedicated ...
Leto: 2022 Vir: Digitalni repozitorij raziskovalnih organizacij Slovenije
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