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Celebrity endorsement influence on destination image
Ivana Marković, Gordana Radosavljević, Katarina Borisavljević
Izvirni znanstveni članek
Oznake: gender equality;gender-responsive policies;female entrepreneurship;self-employed females;human capital;
Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors. Tourists will form the image according to their own or others’ experiences and i ...
Leto: 2022 Vir: Ekonomsko-poslovna fakulteta (UM EPF)
Št. zadetkov: 1
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