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Cause-related marketing strategy in a supply chain
G. Y. Xu, H. Liu, H. W. Duan
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Oznake: supply chain management;cause-related marketing;corporate social responsibility;optimal decision;Stackelberg game;
With the development of commodity market, corporate social responsibility (CSR) has become a topic of widespread concern for both enterprises and society. Cause-related marketing (CRM), as an effective marketing tool for enterprises to fulfill their social responsibility, is rapidly being applied to ...
Leto: 2022 Vir: Digitalna knjižnica Univerze v Mariboru (DKUM)
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