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Sparking curiosity, reducing risk, or increasing attention?
David Fechner, Biqiang Liu, Bettina Grün, Sara Dolnicar
Izvirni znanstveni članek
Oznake: curiosity;eye-tracking;gaze bias effect;plant-based meat;risk theory;
Ordering plant-based meat dishes helps the hospitality industry progress toward net zero, yet most guests order traditional meat dishes because they are unfamiliar with meat alternatives. We test whether watching a video about the manufacturing process of plant-based meat alters simulated restaurant ...
Leto: 2026 Vir: Fakulteta za turistične študije - Turistica (UP FTŠ Turistica)
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